October 13th-14th, 2021
COURSE OVERVIEW: While we don’t know when or what it will be, it’s inherent to policing that at some point we will have to communicate with the public through crisis or critical incident. This intermediate crisis communications course for law enforcement leadership and Public Information Officers dives into the timely topic of contributing to the narrative through social media and media relations when communication is critical. Day 1 focuses on the use of social media and includes case studies and practical that allow the student to immediately put learned skills to use. Day 2 is an overview of media relations, from writing a press release that is relatable to setting up and managing a press conference. By the end of this course, students should feel confident in managing the public communication strategy when it counts most.
TOPICS INCLUDE: Overview of major social media platforms in crisis communication; common pitfalls to avoid; managing the negative social media environment; case study of critical incident communication; best practices in crisis communication; writing a relatable press release; managing media relationships; prepping for the on-camera interview; handling difficult questions; managing the press conference; includes a mock press conference practical.